A supernormal stimulus or superstimulus is an exaggerated version of a stimulus to which there is an existing response tendency, or any stimulus that elicits a response more strongly than the stimulus for which it evolved. In todays world this has been exploited by the media folks to excite the masses into buying things and looking and experiencing things —junk food, hard liquor, video games These pleasure packed experiences are hard to resist. However this is a great news for us who are into Habits. Leveraging the Supernormal Stimulus we can make a habit attractive. Getting a good bike for cycling, shoes, Jerseys etc to acquire a habit of cycling. The same applies for other new habits.